أُو۟لَٰٓئِكَ ٱلَّذِينَ ٱشْتَرَوُا۟ ٱلضَّلَٰلَةَ بِٱلْهُدَىٰ فَمَا رَبِحَت تِّجَٰرَتُهُمْ وَمَا كَانُوا۟ مُهْتَدِينَ
Ulaaa'ikal lazeenash tara wud dalaalata bilhudaa famaa rabihat tijaaratuhum wa maa kaanoo muhtadeen
Those are the ones who have purchased error [in exchange] for guidance, so their transaction has brought no profit, nor were they guided.
Themes in this ayah
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True success & loss
2:16Ayah 1286
10 ayahs in Al-Baqara are strongly about true success. This is one of them.
Tafsir
Scholars largely agree on this ayah
Those are they who have bought error for guidance that is they have exchanged the latter for the former; so their commerce has not profited them that is to say they have gained nothing from it indeed they have lost because their destination is the Fire made everlasting for them; nor are they guided in what they did.
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